Mark your calendar! Our Spring Collection drops March 1. Mark your calendar! Our Spring Collection drops March 1.

Let's Go "Behind the Seams" of our Newest Collection: Prints, Petal Sleeves, and Personalization

Let's Go "Behind the Seams" of our Newest Collection: Prints, Petal Sleeves, and Personalization


What Inspired our Newest Collection?

A serendipitous find of our first print, multiple requests from you for petal sleeves, and my search for personalized stationary.

A chance encounter with a local fabric store led me to find this Tula floral print.  After receiving a ton of comments about it on social media, I did some digging and learned that it's from a local (KC) designer, made from 100% cotton (and machine washable), and would sew up beautifully in our new Connie petal sleeve top.  It was quite the last-minute add, and when I saw the sample, I couldn't wait to try it on!

Our Connie petal Sleeve top has a similar fit to the Mimi with a slightly looser neckline and drape-y petal sleeves that are feminine yet offer a slightly longer sleeve for a more flattering look.  Along with the new print, we're bringing the purple from the Mimi back for this top, along with a bright coral.  We'll also have it in three staple colors - ivory, black, and navy.

Our Barbara dress is also back and in new colors: cream and pine green, and with a few tweaks, including a shorter back zipper and a two inch higher slit than last year (thank you all for the feedback)!  I've already talked to many of you interested in the cream for a rehearsal dinner or graduation ceremony, and the pine green for fall and holiday events - this is the perfect dress for any and all of these occasions!  Both of the new colors come in the same TENCEL fabric as the first round of Barbara dresses, and the colors look absolutely gorgeous. 

For those of you who missed getting a Barbara in Bordeaux, Nightfall Blue, or Black, we will open up pre-orders for these colors, too, so you can guarantee the color and size you want now, prior to production.  A a thank you for pre-ordering, we will discount pre-orders by 15%, so the Barbara dress will be $148.75 (vs. $175 regular price) and the Connie top will be $72.25 (vs. $85). 

We will make web stock online once production is complete later this summer, though I would encourage you to pre-order if you know you want a particular color and size that sold out fast last year.


How Will Pre-Orders Work?

We'll open up pre-orders from April 30 - May 7 for the Connie petal sleeve top and the Barbara dress for every color.  Pre-orders will be discounted at 15% as a thank you for helping us reduce waste and practice good financial stewardship.  As always, we have a 100% satisfaction guarantee, so you can return your pre-ordered items if you don't love them.  Pre-orders will be shipped later this summer (about ten weeks after pre-orders close), and any remaining inventory will be available online to shop at that time.

Personalized Stationary

My personal quest for stationary with bright colors (perhaps inspiration from the Tula print?) and a fun yet simple design led me to start designing it myself.  What's better than fun snail mail to brighten someone's day?  Personalize a set of eight flat cards or folded cards for yourself or someone you love, and spread some cheer.  

Each set is printed to order with your selection of name or monogram and colors.  Sets come with eight cards and envelopes, and come ready to give as a gift, just in time for upcoming holidays and events, including Administrative Professionals Day (April 27), Mother's Day (May 7), graduations and wedding season.

Our personalized stationary launches on Wednesday, April 20, and for a limited time, enjoy 50% off your second set of stationary when you order one at full price.  Use code JMW at checkout for this discount.

I cannot wait to share more of this new collection with you! Thank you, as always, for being here. 




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